Market Research
Primary Research
We collect various types of necessary research
Secondary Research
We use existing reports, news articles, encyclopedias, textbooks
Qualitative Analysis
Observations, In-depth interviews, focus groups, content analysis
Quantitative Analysis
We collect data through polls, questionnaires and surveys
Sample Method
Random, systematic, stratified, volunteer sampling methods.
Targeted Group
Target audience identified to appeal to
Marketing Plan & Strategy
Situation Analysis
Snapshot of business current situation. SWOT Analysis
Target Audience
Complete understanding of your niche market
Marketing Goals
What marketing will add to further support your business objectives
Marketing Communication Strategies & Tactics
Identification of ideal marketing mix
Budget
Help clients define what should be spent in marketing
Implementation Plan
Identifiable steps, expected difficulties and schedules
Website Development
Content Creation
Content carefully produced based on relevancy, SEO, and on the unique needs of your business.
Quality Assurance
Broad quality assurance procedures to test your site before its launch.
Mobile Friendly
Versatile and top of the line custom designs that work well across devices.
Creative Layouts
Build and upgrade websites while focusing on creating beautiful designs throughout the whole process
Email Marketing
Planning
Carefully writing personalized emails for your adjusted database
Strategy
Tailoring messages to be delivered by determining the purpose of the campaign
Improve
Measuring different combinations to make emails more effective
Blast
Effectively communicating a clear and compelling call to action
Design & Creative Services
Video Production
Quality video footage and audio to entice more and more clients
Events
Hosting and managing entertaining events to interact with prospects and customers and based on company’s objectives
Web Design
Clean and modern design carefully crafted to make a lasting impression
Photography
Creative and clear images will be used to appeal to your clients
Graphic Design
Eye-catching visuals for online or offline use specifically designed and fitted to your brand’s culture and values. It includes printed marketing materials, logos, advertising, social media, etc.
Packaging
Packaging communicating your brand’s values, diligently designed to help your product stand out
At Caribbean Media Group we offer a range of innovative and impactful creative solutions shaping and enhancing your brand image to communicate your unique values. Our design and creative services are joined with marketing strategy to help you win the hearts and minds of your consumers
Ad Campaigns
Create Awareness
Promote brand image (logo,visuals, content) – Gain coverage
Leverage Social Media
Increase use of Social Media platforms
Increase Name Recognition
Promote business and brand
Increase Customer Engagement
Email marketing, Social Media Marketing (Contests, appealing videos, targeted campaigns
Gain New Clients
Leverage paid and organic results
Engage Pre-Existing Clients
Personalized messages, emails – Social Media interaction
Search Engine Optimization (SEO)
There are more than 2 billion people online and over 90% of their activities online begin on a search engine. This results in approximately 3.5 billion searches per day. SEO is a long-term strategy that presents multiple opportunities for your business to be located by online prospects on a daily basis. SEO can drive your sales and increase leads.
Content Development
Keyword Research
Analytics
SMS Messaging
SMS Messaging is fastly becoming one of the most effective and relevant communication mediums used to reach your existing and potential audience directly.
SMS Messages can be targeted. Here are a list of our popular targeting mechanics:
Social Media Marketing
Nowadays, social media marketing is a key element for success in an overall marketing strategy. It is cost effective and generates tremendous exposure for your brand. Unfortunately, numerous business owners are uncertain of the right tools and tactics to use and how to measure their effectiveness. Some use it aimlessly seeking for positive results, which is unsustainable for their business. Making a social media faux pas could be detrimental to your brand image. Let us help!
Our main objectives, when managing your social media platforms, is to increase visibility, improve brand perception and image and captivate and engage your audience while aiming at increasing your search engine rankings and your conversion rates