Strategy
Market Research
Primary Research: We collect various types of necessary research. Secondary Research: We use existing reports, news articles, encyclopedias, textbooks. Qualitative Analysis: Observations, In-depth interviews, focus groups, content analysis. Quantitative Analysis: We collect data through polls, questionnaires and surveys. Sample Method: Random, systematic, stratified, volunteer sampling methods. Targeted Group: Target audience identified to appeal to.
Marketing Plan & Strategy
Situation Analysis: Snapshot of business current situation. SWOT Analysis. Target Audience: Complete understanding of your niche market. Marketing Goals: What marketing will add to further support your business objectives Marketing Communication Strategies & Tactics Identification of ideal marketing mix. Budget: Help clients define what should be spent in marketing.
Social Media & Content Development
Social Media Marketing
Nowadays, social media marketing is a key element for success in an overall marketing strategy. It is cost effective and generates tremendous exposure for your brand. Unfortunately, numerous business owners are uncertain of the right tools and tactics to use and how to measure their effectiveness. Some use it aimlessly seeking for positive results, which is unsustainable for their business. Making a social media faux pas could be detrimental to your brand.
Design & Creative Services
Video Production Quality video footage and audio to entice more and more clients Events Hosting and managing entertaining events to interact with prospects and customers and based on company’s objectives. Web Design Clean and modern design carefully crafted to make a lasting impression. Graphic Design Eye-catching visuals for online or offline use specifically designed.
Exposure
Ad Campaigns
Create Awareness: Promote brand image (logo,visuals, content) - Gain coverage. Leverage Social Media: Increase use of Social Media platforms. Increase Name Recognition: Promote business and brand Increase Customer Engagement Email marketing, Social Media Marketing (Contests, appealing videos, targeted campaigns Gain New Clients Leverage paid and organic results. Engage Pre-Existing Clients: Personalized messages, emails - Social Media interaction.
Search Engine Optimization(SEO)
There are more than 2 billion people online and over 90% of their activities online begin on a search engine. This results in approximately 3.5 billion searches per day. SEO is a long-term strategy that presents multiple opportunities for your business to be located by online prospects on a daily basis. SEO can drive your sales and increase leads.
Digital & Messaging Platforms
Email Marketing
Planning: Carefully writing personalized emails for your adjusted database. Strategy: Tailoring messages to be delivered by determining the purpose of the campaign. Improve: Measuring different combinations to make emails more effective. Blast: Effectively communicating a clear and compelling call to action.
Website Development
Content Creation: Content carefully produced based on relevancy, SEO, and on the unique needs of your business. Quality Assurance: Broad quality assurance procedures to test your site before its launch. Mobile Friendly: Versatile and top of the line custom designs that work well across devices. Creative Layouts: Build and upgrade websites while focusing on creating beautiful designs throughout the whole process.
SMS Messaging
Geo target- by location (Street, cities) Phone type- iPhone, Samsung, etc. Time- lunch time, weekdays or weekends etc. Spend capacity- High & low credit recharge Age- target a specific age profile